Seed users are critical to the success of a SAAS company. They play an important role in validating the product and helping the company refine it. Seed users are also responsible for driving product adoption through referrals and positive reviews that boost brand image.
This makes it important for SAAS companies to create experiences that engage seed users better.
Over the years, NextBee has helped several SAAS companies drive customer acquisition and boost product adoption through personalization.
Here are some steps you can take to personalize the experience for your seed users:
- User Profiling: The first step to personalization is collecting data about your seed users. The best engagement platforms for SAAS companies, such as NextBee, can automate the collection of information such as their name, job title, industry, and usage data such as the features they use most frequently. You can collect this data through user surveys, product analytics, or by asking users to fill out their profile information during sign-up.
- Advanced Segmentation: Once you have collected user data, NextBee uses it to segment your seed users into different cohorts based on their characteristics or behavior. This will help you tailor your messaging and product features to each group’s unique needs and interests.
- Automated personalized messaging: Personalized messaging help seed users feel like they are receiving individual attention and care. NextBee uses your seed users’ names in emails or notifications, and highlights features or content that are most relevant to their interests or job function. The platform can also automatically send a follow-up email to a seed user who has not used a specific feature of the product, highlighting its benefits and how it can help them.
- Offer personalized recommendations: Based on your seed user’s usage patterns and interests, NextBee offers personalized recommendations for content or features they may be interested in. This helps users discover new features and increase their engagement with the product.
- Provide personalized onboarding: NextBee helps SAAS companies create custom onboarding paths for different user segments and provide targeted training resources based on a user’s skill level and job function. This can help seed users get up and running with the product more quickly and efficiently.
NextBee’s platform for SAAS companies allows you to personalize to engage your seed users, you can increase their satisfaction with your product and drive adoption.
Get in touch with us now to watch a live demo of our platform for SAAS companies.
