
8 Ways SAAS Companies can Boost Referrals by Automating Rewards
Referral marketing has become a crucial part of many SaaS companies’ marketing strategies. A study by Invesp found that referred customers have a 37% higher retention rate and a 16% higher lifetime value than non-referred customers. Furthermore, referred customers have a 25% higher conversion rate than other channels. As such, it’s important for SaaS companies […]